Updated: July 2025

1. Purpose of this privacy policy

We are committed to the privacy and confidentiality of information provided by you to us. This privacy policy sets out our current policies and practices with regard to any personal information collected by us from you, or that you provide to us either directly when purchasing or procuring our products and services. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

By visiting www.earlyexcellence.com, www.shop.earlyexcellence.com or training.earlyexcellence.com (the “Website”) or by using our learning and engagement mobile application (the “App”), you are accepting and consenting to the practices described in this policy in relation to the use of our website.

Personal information means any information which identifies you and may include information such as names, email addresses, telephone numbers, and the academic profiling of pupils supplied by the school. It may also include details such as bank account numbers and payment card details.

2. Who we are

Early Excellence Limited is a company registered in England and Wales (registration number 03421364) whose registered office is at Early Excellence Ltd, Unit 14, The Old Foundry, Rosemount Estate, Huddersfield Road, Elland, West Yorkshire, United Kingdom, HX5 0EE (“we” or “us”) and is registered as a data controller with the Information Commissioner’s Office (registration number ZA114933).

We respect your right to privacy and will only process personal data you provide to us in accordance with the UK General Data Protection Regulation, Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003, as updated from time to time, and other applicable legislation.

If you have any queries about your privacy whilst using our Website, please email us at admin@earlyexcellence.com

3. Unsubscribe from marketing

Whilst an Early Excellence subscriber, your details will be retained.

If you no longer wish to receive marketing emails from us and want to be removed from our electronic mailing list, please email us at marketing@earlyexcellence.com with “Email Unsubscribe” in the subject heading.

If you want to change your marketing preferences please contact marketing@earlyexcellence.com

4. Cookies and similar technologies

The website uses cookies. For more information, please see our Cookie Policy.

5. Sensitive/special category personal information

We may process sensitive personal information in certain situations. This will only be used as listed in this policy for the purposes of supplying/hosting software for the performance of a contract.

Sensitive personal information includes information relating to:

• ethnic origin
• political opinions
• religious beliefs
• trade union membership
• physical or mental health or condition

 

We will only process sensitive personal information (in accordance with the consent given as part of the contract and relating to the information supplied by you, the client, to be stored in the system.

If you use our App to upload or share sensitive personal information, you must ensure that you have the appropriate consent or legal basis to do so.

6. Data access and corrections

Upon receipt of your written request and enough information to permit us to identify your personal information, we will disclose to you the personal information we hold about you in accordance with applicable data protection laws.

We will also correct, amend or delete any personal information that you tell us is inaccurate. You may update any information you have given to us by emailing us at admin@earlyexcellence.com

Requests to delete personal information are subject to any applicable legal and ethical reporting or document retention obligations imposed on us.

7. Links to other websites

Our Websites may contain hyperlinks to websites that are not operated by us. We urge you to review any privacy policy posted on any website you visit before using the site or providing any personal information about yourself.

8. International Transfers

If you are visiting the Website from a country other than the country in which our servers are located, the various communications may result in the transfer of information across international boundaries. Please be aware that countries which are outside the United Kingdom may not offer the same level of data protection as the United Kingdom, although our collection, storage and use of your personal data will continue to be governed by this privacy policy.

9. Security

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We apply the same security standards to personal data processed via our App as we do for our websites and other services. This includes secure data transmission and storage, as well as access controls.

10. Children’s privacy

We recognise the need to provide further privacy protections with respect to personal information we may collect about children. We limit our collection of personal information about children to no more than is reasonably necessary.

Due to the sensitivity that surrounds the data protection of minors, we recognise the need to provide elevated privacy protections with respect to any personal information we collect about children, including but not limited to, pictures of their work and images or videos of the children themselves, or any other information that can easily identify a pupil (”Pupil Data”).

If the App is used by or on behalf of children, additional safeguards are in place to ensure that only authorised users can upload or access pupil data, and that parental or guardian consent is obtained where required.

Before uploading any images, you must also ensure that you have all the appropriate rights and consents to the images that you upload, whether they are images that belong to you personally, or you have been given consent to use those images by the owner. You must not include in any images you upload, images of any person for whom consent has not been provided.

If you are a school posting Pupil Data, you must comply with the provisions in the subscription agreement you have with us. You must ensure that you are able to upload the images before you do so and you must confirm that you have consent from a parent / guardian or responsible adult for each pupil whose data is being posted. You must be able to produce the parental consent upon our request and if for any reason, we ask you to remove any Pupil Data you will do so immediately.

11. Retention Periods

We store your personal data on secure servers in accordance with the criteria set out in our Retention Policy. Regulations and legislation require that we keep certain information for a dedicated time. This is all outlined in full in our Retention Policy.

12. Your Rights

The GDPR provides the following rights for individuals:

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object to processing
• Rights in relation to automated decision making and profiling (We do not carry out automated decision making and profiling)
• Right to access – i.e. to request a copy of your information

 

14. Right to correct any mistakes in your information

You can require us to correct any mistakes in your information which we hold free of charge. If you would like to do this, please email or write to us (see ‘How can you contact us?’ below)

• let us have enough information to identify you
• let us know the information that is incorrect and what it should be replaced with.

 

15. Right to remove your details from our records or restrict how we use your information

You can ask us to stop contacting you for particular purposes or remove your information completely from our records. There may be a legal reason why we need to keep your personal data and in that circumstance we will destroy your personal information as soon as we are legally entitled to do so. If you would like us to stop contacting you with information about our services, please email or write to us (see ‘How can you contact us?’ below).

• let us know what method of contact you are not happy with if you are unhappy with certain ways of contacting you only (for example, you may be happy for us to contact you by email but not by telephone).

 

16. Right to lodge a complaint with the Supervising Authority

If you have any concerns or complaints about how we use your personal data, we hope you will alert us to these directly (see the Contact information below). If you are still unhappy you are entitled to complain to the Information Commissioners Office (ICO) which is the supervising authority in the UK. Their contact details and the procedure can be found at www.ico.org.uk.

17. Notification of changes to privacy policy

We are continually improving our methods of communication and adding new functionality and features to this Website and to our existing services. Because of these ongoing changes, changes in the law and the changing nature of technology, our data protection practices will change from time to time. If and when our data protection practices change, we will update this privacy policy to describe our new practices.

18. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to admin@earlyexcellence.com

If you have any questions about data collected or processed via our learning and engagement mobile app, please contact us using the details above.

 

19. Use of the Learning and Engagement App

We provide a learning and engagement mobile application (“the App”) to support educational activities and communication. When you use the App, we may collect and process personal data such as your name, contact details, user-generated content, usage analytics, and, where applicable, pupil information. The data collected via the App is used solely for the purposes of delivering and improving our educational services, supporting user engagement, and ensuring the safety and security of all users. We do not use App data for unrelated marketing purposes without your explicit consent.